5 Things To Consider When Buying Any Flag

A circle of flags of all nations atop different flagpoles, flapping outside with large buildings behind them.

Flags are usually one-time purchases intended for special occasions. That’s why when you buy one, you want to make sure it’s right for your purposes. Whether you’re buying a flag to celebrate national or cultural pride, promote a business or event, or simply beautify or decorate your home or business, you need to consider several factors before committing. Here are five things to consider when buying any flag.

The Flag’s Purpose

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The first thing most people look for in a flag is a specific purpose. Are you purchasing a flag to celebrate your country, a special holiday, a business event, or something else? Knowing this helps determine so many other aspects, including material, size, design, and other physical aspects. Below are some common specific purposes. Knowing what you want to celebrate will narrow your options and help you choose the correct flag.

National Identity

Flags can represent a country and its values. American flags, for example, are patriotic symbols of pride, bravery, and freedom. Flying national flags can be a sign of respect or acknowledgment (such as at events where people of different descents will celebrate their cultural heritage).

National flags often come with codes dictating their proper display and use, indicating proper proportions, quality, and when and where the flags may be flown. For the American flag, this would be the United States Flag Code. You should keep all of this in mind when buying a national or cultural identity flag.

Businesses and Events

Advertising flags and custom-made banners have more leeway when it comes to size, shape, and how they may be flown. This is because they are less bound by flag codes and tradition. Excellent for promotions, drawing attention, and special events, ad flags and banners deliver messages, support brands, and otherwise raise profiles.

Special Occasions

This is a catch-all category that includes flags of every shape and size, from small stick flags to large billowing banners. Special-occasion flags are excellent for commemorations, parades, celebrations, and other events that honor people, holidays, or the like.

Materials for Durability

Flags often fly outdoors, so they need to be tough and durable to deal with the elements’ long-term effects. However, even indoor flags have unique material considerations.

Selecting the right material means buying a better-looking flag that lasts far longer. Below are some details to consider when choosing the right flag material.

Outdoor Flags

If you require an outdoor flag, it needs to be in a material like polyester or nylon, both of which can take whatever the wind, rain, and sun dish out.

Indoor Flags

Flags displayed indoors have less to worry about since weather and other environmental conditions aren’t concerns. Cotton is a classic choice, offering a professional and elegant look. Don’t discount nylon and polyester, however, if you want brighter colors.

Specific Needs

When purchasing a custom-made flag, check to see if the manufacturer provides extra features, like high-quality stitching, sharper printing, or unique materials.

Size Needs

A group of small world flags in a cup placed atop a stack of books with a green chalkboard behind them.

Size is an often-overlooked factor that significantly influences a flag’s functionality and visual appeal. You’ll also need to consider the flagpole or other means of displaying the flag. Here are some tips to keep in mind.

Standard Sizes

By and large, most national flags measure anywhere from 3 by 5 feet to larger sizes like 5 by 8 feet. When dealing with these standard sizes, pick one that fits the scale of the flagpole or area where you will display the flag. A flag that is too large or too small for its display means may look ridiculous or be entirely overlooked.

Portable or Smaller Flags

If you’re buying a smaller flag, ensure it complements the setting while still making a strong visual statement. This is especially important for stick and desk flags that are easy to miss.

Flagpole Heights

Flying your flag for all to see? The right flagpole can help, but make sure it’s the proper size. For ground-mounted flagpoles, match the flag size proportionally to the pole’s height. For example, a 3-by-5-foot flag works well on a 20-foot pole.

Flag Codes

Some flag codes may indicate specific sizes for specific functions.

Stitching and Construction

A flag’s construction is just as critical as its materials. If possible, look for examples of the stitching and finishes, especially if you’re buying online. Here are a few features, the purposes they serve, and what to prioritize.

Reinforced Stitching

For extra strength and stability, double-stitched edges are a must for outdoor flags. This prevents fraying. Extra-high-quality flags may feature quadruple stitching at key stress points, such as the corners, to ensure they still look great even after years of handling, flying, and other uses.

Grommets and Headers

Rust-resistant grommets for proper mounting are a must. Also, familiarize yourself with the header—the fabric edge for attaching grommets. It should be made from reinforced material for added stability and durability.

Printed vs. Sewn

This is something to consider when weighing cost against function. Printed flags are more affordable and suitable for complex designs. However, sewn flags have individual pieces of fabric stitched together, showing extra artisanship and ensuring greater endurance. Flags with high-quality construction simply last longer while remaining polished and professional-looking.

The Supplier’s Credibility

Keep the manufacturer in mind when choosing where to buy your flags. A reliable supplier ensures good service, quality, and authenticity. Here are some qualities of a good supplier to look for.

Custom Solutions

If you need a custom-made flag for your business or personal use, the supplier should have a proven track record of dealing with custom orders.

Good Customer Reviews

Check online reviews and testimonials to gauge the reliability of the supplier. If you see a lot of negative comments, give your business elsewhere.

Certifications

Though certifications aren’t important if you’re buying flags for advertising, they are if you’re buying the American flag or another national flag. For instance, the Flag Manufacturers Association of America (FMAA) sets specific benchmarks for American flags. An FMAA-certified manufacturer is guaranteed to provide you with a true American flag with an extended life.

American-Made Options

If you’re buying the American flag, it makes sense to purchase it from an American company that uses in-country labor and manufacturing. It’s a good way to support the US economy. Plus, it ensures the flags meet exacting standards. For an American-made US flag from an FMAA-certified manufacturer, turn to Action Flag.

Those are just five things to consider when buying any flag. Remember that buying a flag is more than just making a purchase; it’s about finding a product that embodies your pride, values, or message. Whether you’re displaying national pride, advertising your brand, or creating custom designs, the right flag can leave a lasting impression.

When you’re ready to explore your options, check out Action Flag. We have practically all flags for sale. From expertly curated options to custom solutions, we’ll help you find the perfect flag to meet your needs.


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