Displaying the American flag at your business is a powerful way to show respect for national values. But getting it right requires attention to detail. The U.S. Flag Code outlines key guidelines to ensure the flag is treated with honor. Here’s what you need to know:
The US Flag Code lays out time-honored guidelines for displaying the American flag, particularly in commercial settings. While not legally binding, these rules embody respect and tradition, making them essential for businesses that wish to honor the nation’s symbol appropriately.
The Flag Code offers clear instructions for how the American flag should be handled and displayed. First and foremost, the flag should always be in excellent condition and placed in a position of honor. When multiple flags are displayed, the American flag must take the center spot and be raised higher than the others. Its union (the blue field with stars) should always be to its own right, which appears as the viewer's left.
Careful handling is critical. The flag should never touch the ground or be used as drapery, advertising, or part of clothing. When mounted on a staff, the union should be at the top. If displayed on a wall, it should be positioned with the union uppermost on the flag’s right.
If flown at night, the flag must be illuminated with dedicated lighting. Additionally, flags not designed for all-weather use should be taken indoors during storms or harsh conditions.
Proportions are also important. The flag’s length should be at least one-quarter of the flagpole’s height. Common commercial flag sizes include 3×5 feet and 5×8 feet. Flags should be raised briskly and lowered with deliberate care.
When a flag becomes too worn or damaged to display, it should be retired respectfully, typically through burning. These practices ensure the flag is treated with the dignity it deserves.
Following the Flag Code is about more than tradition - it reflects positively on your business. Proper flag display shows respect for the nation and those who have served, while reinforcing your business’s commitment to the values of freedom and democracy.
Missteps in flag etiquette can lead to unintended consequences. For example, in 2019, a Nike flag design controversy sparked public backlash and cost the company millions. This highlights how sensitive flag-related issues can carry significant reputational and financial risks.
Displaying the flag correctly can also strengthen community ties. It signals that your business shares the values cherished by your customers, fostering trust and goodwill. To maintain this standard, consider developing clear protocols for flag handling, such as training employees and regularly reviewing your display practices.
The Flag Code, first drafted in 1923 and officially adopted on July 30, 1947, remains largely unchanged because the respect it embodies is timeless. By adhering to these principles, your business aligns itself with a proud tradition of honoring the American flag.
Creating a culture of respect for the flag within your organization requires ongoing effort. Encourage employees to raise concerns or suggestions about flag display to ensure your practices consistently reflect the significance of this national symbol.
Displaying the American flag properly is more than just a formality - it's a way to show respect for a national symbol. Whether it's in your lobby, conference room, or outdoor area, following established guidelines ensures the flag is treated with the honor it deserves.
The American flag should always be displayed in a position of prominence, never as a mere decoration.
In lobbies and entrance areas, the flag should be placed where visitors can see it as soon as they arrive. For example, if the flag is hung vertically across a corridor or lobby with one main entrance, the union (the blue field with stars) should be positioned to the observer's left as they enter. This placement immediately conveys respect and patriotism.
In conference rooms and auditoriums, the flag's position is equally important. When displayed from a staff in a public auditorium, it should hold the place of honor. This means being placed in front of the audience and to the speaker's right as they face the crowd. Such placement underscores the flag's importance during meetings or presentations.
The General Services Administration (GSA) offers a useful example of flag placement in government buildings. Flags are displayed in administrator offices, regional hubs, auditoriums, conference centers, suite entry lobbies, and during official events. This ensures the flag is visible in key spaces where business activities occur.
For outdoor flagpoles, the flag should be raised ceremoniously each morning and lowered every evening. If your business operates around the clock, ensure the flag is properly illuminated at night so it remains visible and respected.
"Understanding the American flag protocol for companies involves more than just flying the flag on national holidays. These include ensuring the flag is always in pristine condition, flying at half-staff during national mourning, and displaying it in a prominent and respectful position."
If you’re displaying more than one flag, there are additional rules to follow.
When multiple flags are displayed, the American flag must always be the most prominent. It should be positioned at the highest point, centered, and on the left when grouped with state, local, or organizational flags.
For state and local flags, arrange them alphabetically and ensure they are flown at the same height as each other, but below the American flag. If the flags are on poles of equal height, the U.S. flag should be on the pole furthest to the left, as this is the customary position. Corporate or organizational flags should be displayed lower than the national flag.
The hoisting and lowering sequence is also important. The U.S. flag should always be raised first and lowered last when flown alongside other flags on adjacent staffs. This practice emphasizes the flag's superior status.
For international flag displays, all flags should be treated equally. Each flag should be on its own pole of the same height, and the flags should be similar in size. The American flag should be displayed to its own right, but it must not be flown higher than other national flags during peacetime.
Size considerations are another key factor. The U.S. flag should either be the largest flag or equal in size to the largest flag displayed. Other flags should never overshadow it.
Once you’ve addressed multi-flag displays, it’s important to consider how flags are presented on walls or in windows.
When mounting the flag on a wall, proper positioning is essential. The union should always be at the top and to the observer's left.
For window displays, the same rule applies. The union must be to the left of someone viewing the flag from outside. This ensures the flag is oriented correctly for passersby.
When displaying multiple flags on a wall, the U.S. flag should always be at the highest point. If it’s displayed alongside another flag, it should be on its own right, with its staff positioned in front of the other flag.
In crossed flag arrangements, the U.S. flag should be on the observer's left, and its staff should be positioned in front of the other flag. This arrangement balances visual appeal with proper protocol.
Finally, no matter how the flag is displayed, safety and care are critical. The flag should never touch the ground, water, or any debris beneath it. Regular inspections help ensure your flag remains in good condition and reflects well on your business's attention to detail.
Once you've mastered the art of displaying the flag correctly, the next step is maintaining its condition through proper care. Handling, cleaning, and storing your American flag with care not only preserves its appearance but also demonstrates respect for its significance. These practices are key to keeping your flag in excellent shape and ensuring it remains a symbol of pride for your business.
The U.S. Flag Code emphasizes treating the flag with the utmost respect. Always ensure the flag never touches the ground, floor, water, or any items like merchandise. When carrying it, hold it aloft rather than flat, and when raising or lowering it, handle it carefully to avoid contact with any surfaces. Always receive it with outstretched hands to maintain its dignity.
Folding the flag properly is another important step. Use the traditional triangular fold, which involves folding it lengthwise and then creating triangular folds starting from the striped end toward the union. This method not only shows respect but also results in a compact shape ideal for storage.
Keep in mind that the flag should never be used as clothing, bedding, or drapery, nor should it be fastened or displayed in ways that could cause damage. Avoid adding any marks, insignia, or drawings, and never use it as a container for carrying items. As stated in 4 U.S. Code § 8, "No disrespect should be shown to the flag of the United States of America". Additionally, refrain from displaying the flag during rain or severe weather unless it’s an all-weather flag designed to withstand such conditions.
Regular cleaning helps preserve the flag’s vibrant colors and fabric quality. For nylon and polyester flags, machine wash them on a delicate cycle with cold water and mild detergent, then hang them to dry. Cotton flags should be hand-washed or spot-cleaned using oxygen-based bleach and cold water. Outdoor flags benefit from hand washing with warm water and mild soap, followed by thorough rinsing and complete drying. If needed, a cool iron can remove wrinkles.
Frequent inspections are equally important, especially at stress points like the fly end and grommets. Address any damage before cleaning. For minor issues, trim and re-hem frayed edges or sew small tears to extend the flag's lifespan. If the damage is beyond repair, retire the flag respectfully - this is often done through ceremonial burning by veterans' organizations .
Some dry cleaners offer free or discounted cleaning services for American flags around Flag Day or the Fourth of July. Rotating between two flags can also help reduce wear and tear by giving the fabric time to "rest." Keeping the flagpole clean further minimizes potential damage during use.
Proper storage is essential to keeping your flag in good condition. Always ensure it’s clean and completely dry before storing to prevent mold, mildew, and stains .
For short-term storage, the traditional triangular fold works well and maintains the flag’s ceremonial appearance. For long-term storage, lay the flag flat with acid-free tissue paper between folds or roll it in an acid-free storage tube to avoid permanent creases. Using acid-free materials helps protect the fabric from chemical reactions that could weaken or discolor it.
Store your flag in a cool, dry, and shaded location. Avoid areas with extreme temperature changes or high humidity, such as basements or attics. Use breathable storage containers made of cotton or muslin instead of plastic, which can trap moisture. If you display a folded flag in a case, ensure it’s made of acid-free materials and kept out of direct sunlight.
Periodically check stored flags for signs of moisture, pests, or damage. Air them out in a clean, dry area to keep the fabric fresh . For businesses managing multiple flags, setting up a rotation system for inspection, cleaning, and storage will help maintain a dignified display while extending the life of your flag collection. Proper care ensures your flags remain a source of pride and ready for continued use.
Selecting the right commercial flagpole is crucial for both the appearance of your flag and its durability. Factors like building height and local weather conditions play a big role in ensuring your flagpole stands the test of time.
When picking a flagpole, its height should match your building's architecture while also ensuring the flag is clearly visible. A good rule of thumb is to choose a flagpole about 1.5 times the height of your building. For standard commercial buildings (up to three or four stories), the pole should align with the top of the structure. Most commercial flagpoles range between 20 and 80 feet tall, with the flag’s width ideally measuring about one-quarter to one-third of the pole’s height. This ensures the flag looks balanced and remains noticeable.
| Pole Height | Recommended Flag Size |
|---|---|
| 20–25 foot pole | 3' x 5' to 4' x 6' flag |
| 30–40 foot pole | 5' x 8' or 6' x 10' flag |
| 50–80 foot pole | 10' x 15' or 20' x 30' flag |
Material choice is another key consideration. Aluminum is a popular option due to its balance of strength, lightweight design, affordability, and low maintenance needs. Stainless steel, while more expensive, offers unmatched strength and resistance to corrosion. Fiberglass is another solid choice, especially in areas with high winds, as it’s non-conductive, flexible, and resistant to rust.
Wind conditions in your area should also influence your decision. Look for a flagpole with a wind rating higher than the strongest gusts in your region. For extreme conditions, opt for poles with thicker walls and a wider base.
Placement matters, too. Position the flagpole where the flag can be seen from multiple vantage points, ideally near the front of your property. Avoid spots where trees, buildings, or other obstacles might block the flag, especially when flown at half-staff. Additionally, ensure the location is safe and accessible for maintenance, keeping the pole away from power lines and busy roadways.
Budgeting is another important step. Flagpole prices can range from a few hundred to several thousand dollars. Don’t forget to include maintenance costs and check local regulations before making a purchase.
Once you’ve chosen the right flagpole, proper installation is key to ensuring safety and stability. Most commercial flagpole installations require permits and must comply with local zoning laws, height restrictions, property line setbacks, and utility line clearances. If your property is in a historic district, additional guidelines may apply. Researching these requirements ahead of time is crucial.
Before starting, call 811 to have underground utilities marked. If you’re uncertain about installation details, hiring a professional is highly recommended. Select a flat, stable surface for the flagpole, ensuring it’s clear of electrical wires, trees, and buildings to prevent interference with the flag’s movement.
For the foundation, use a concrete base to ensure long-term stability and prevent leaning. A professional can help determine the correct depth and width for the foundation, based on your pole’s height and weight. Typically, the hole should be deep enough for the ground sleeve and have extra space for gravel. The width should be at least four times the diameter of the pole’s base. Allow the concrete to fully cure before proceeding.
When assembling and installing the flagpole, confirm that all components are included and follow the manufacturer’s instructions carefully to ensure proper alignment and safety.
Lastly, if you plan to display your flag at night, make sure it’s illuminated. This is both a sign of respect and a legal requirement. Action Flag offers a variety of commercial flagpoles and accessories to help you complete your setup.
In addition to the standard guidelines for flag display and care, certain occasions call for specific adjustments to honor national moments appropriately.
Flying the flag at half-staff is a solemn act that follows defined protocols. Only the President or state governors can issue orders to lower the American flag to half-staff. Businesses should adhere strictly to these official proclamations.
When lowering the flag to half-staff, it should first be hoisted to the top of the pole briefly before being lowered to the midpoint. Similarly, when taking it down, the flag should be raised to the top again momentarily before it is fully lowered. The correct half-staff position is defined as halfway between the top and bottom of the flagpole.
For businesses using house-mounted poles that cannot be adjusted, a black ribbon matching the width of the flag's stripes can be attached to the top of the pole as an alternative.
Certain dates traditionally call for half-staff displays, including:
On Memorial Day, the flag should be flown at half-staff until noon, then raised to full staff for the remainder of the day[25].
When the American flag is flown at half-staff, any accompanying state or other flags should also be lowered to half-staff or removed altogether. Businesses can stay informed about half-staff orders by signing up for email notifications from their state government[25].
It’s worth noting that the Flag Code serves as a guideline and does not impose penalties for noncompliance by private citizens or businesses. Following these practices ensures respectful observance during somber occasions.
National holidays and special events provide businesses with opportunities to display patriotism while adhering to proper flag etiquette. The U.S. flag, along with state flags, should be prominently displayed on all national and state holidays. Key holidays include Independence Day, Memorial Day, and Veterans Day, among others.
Flags should be displayed from sunrise to sunset unless properly illuminated for nighttime display. Flag Day, observed on June 14th, holds particular significance as it marks the adoption of the American flag in 1777 by the Second Continental Congress.
During holidays and special events, it’s important to strike a balance between solemnity and celebration. If multiple flags are displayed, the U.S. flag must always take the central and highest position to maintain its prominence. Additionally, flags should be kept in good condition, as a worn or damaged flag detracts from the display's respectfulness.
Many businesses incorporate custom flags to represent their identity while adhering to national flag etiquette. These custom flags should never overshadow the prominence of the U.S. flag.
When displayed on separate poles, the U.S. flag should always be positioned to the viewer’s left. On shared poles, it must be the highest flag and, ideally, larger than any accompanying flags. Indoors, custom flags must also be arranged subordinate to the U.S. flag.
For ceremonial displays involving an American flag, a state flag, and a company flag, the proper arrangement is from the viewer’s left to right in that order. If company banners are used, they should follow state flags to ensure the American flag remains in the superior position. When multiple state flags are displayed, they should be flown at equal height, with none surpassing the U.S. flag’s prominence.
It’s important to remember that the U.S. flag should never be used for advertising purposes.
For businesses seeking support, Action Flag provides custom flag creation, specialized flagpoles, and accessories to maintain proper flag hierarchy and display standards. Here's a quick reference for flag positioning:
| Flag Type | Display Position | Height Requirement |
|---|---|---|
| US Flag | Left side (flag's own right) | Highest or equal with superior positioning |
| State Flag | Center or right of US flag | Equal to other state flags, below US flag |
| Custom Business Flag | Rightmost position | Below US flag and state flags |
Displaying the flag correctly is a meaningful way for businesses to show respect for national values while maintaining a professional image. This guide highlights the essential principles of flag etiquette that every commercial property should adopt.
Key practices include keeping the flag in pristine condition and ensuring it is displayed in a prominent location. When flown alongside other flags, the American flag must always take the place of honor - centered and positioned higher than the rest. These display rules, paired with proper care and storage, ensure the flag is treated with the dignity it deserves.
Always handle the flag with care, making sure it never touches the ground. Fly the flag on national holidays, and if displayed at night, it must be properly illuminated. Lowering the flag to half-staff is reserved for official proclamations during times of national mourning.
To stay compliant, businesses should train staff on flag-handling procedures, establish clear workplace policies, and encourage open discussions about flag display practices. Regularly reviewing these policies ensures the flag is always handled appropriately. When a flag becomes worn or damaged, it should be respectfully retired following the guidelines of the U.S. Flag Code.
The U.S. Flag Code provides guidelines for the proper care, handling, and display of the American flag. While these rules are not legally binding - meaning businesses won’t face fines or penalties for noncompliance - they still carry significant weight in terms of public perception.
For many, the flag represents national pride and respect. Mishandling or displaying it incorrectly can lead to negative reactions from the community. By adhering to the Flag Code, businesses show respect and professionalism while honoring a symbol that holds deep meaning for many Americans.
Businesses can help employees understand proper US flag etiquette by offering clear guidelines and training sessions. These should cover essential practices like displaying the flag correctly, folding it properly, and handling it with respect. Additionally, educating employees on the US Flag Code and the correct protocols for storing and disposing of the flag is crucial.
To reinforce this knowledge, consider scheduling periodic refresher sessions and providing simple, written instructions that employees can reference when needed. For companies that frequently handle flag-related activities, professional training programs or workshops can be a worthwhile investment. These efforts help ensure the flag is always treated with the respect it deserves.
To keep your American flag in great shape, store it in a clean, dry, and climate-controlled space. Protect it from direct sunlight to avoid fading, and steer clear of moisture or extreme temperatures. Always fold the flag properly, usually into a triangular shape, to help it retain its form.
For long-term storage, consider using a sealed, acid-free container or a protective vinyl bag to guard against dust, insects, and other potential damage. Another option is to roll the flag around an archival-quality tube, which helps prevent creases. Be sure to keep it away from dirt, rough surfaces, or anything that might cause wear. With the right care, your flag will remain in good condition and continue to represent its meaning for years to come.
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