When you advertise, you always want to get the most bang for your buck, especially if you run a small business. TV spots and nationwide campaigns are likely out of your reach, but low-key, cost-effective methods are still available to get the word out about your goods and services. Custom flags are dynamic and draw attention. They also present your branding, deliver messaging, and announce your presence to the world. What makes custom flags cost-effective tools for your business? Here are a few thoughts on the subject.

What Are Custom Flags?

Custom flags are the same as most flags—pieces of fabric imprinted with symbols, words, and colors to communicate meaning. More specifically, custom flags are personalized banners to promote and represent a business. Custom flags come in assorted shapes, sizes, and colors. They go beyond the standard rectangle most people think of when they imagine a flag, including feather flags and banners. Custom flags are adaptable and can fit into any environment, catching the eyes and interest of passersby. Here are a few more benefits of this traditional yet exciting and innovative medium!

Versatility in Marketing Applications

Custom flags are extremely versatile when it comes to marketing. Thanks to their portability, you can fly them in different settings. Custom feather flag kits, for instance, provide high visibility with an easy setup while taking up little space. They are great for trade shows, special events, and street advertising just outside your business. They attract the eye, even from afar! Of course, you can fly rectangular flags from flagpoles, hang them from the rafters, or use them as banners in displays. Your imagination is the only obstacle.

Cost-Effectiveness of Custom Flags

Custom flags are affordable, and not just in comparison to buying billboards, digital ads, and television and radio time. Buying a flag (or two, or more!) costs much less than most forms of outdoor advertising. Yet, you receive years of noticeability, reuse, and versatility for that one-time investment without spending another penny. While commercials end and billboards fade, well-cared-for flags are forever! You can use custom flags repeatedly in different locations, at networking events, and in every kind of weather.

Enhancing Brand Visibility

Custom flags excel at boosting a brand and its messaging. Unlike static billboards and other signage that don’t move, flags are an active medium. The snap and spectacle they provide in a good breeze attract eyeballs and make them stand out in busy environments. Display your logo and message prominently outside your facility or elsewhere to make your brand stand out and declare your business’ presence.

Creating a Sense of Community

Want to engage with your community more? Custom flags are powerful for doing just that. Unlike the impersonality of a billboard or a TV spot, a custom flag is a fun and friendly form of messaging. Communicate directly with the locals through targeted messaging. Display your involvement in the community by flying flags at a booth or other space during a public event.

Local events—festivals, farmers markets, bazaars, and charity drives—are good places to fly your flag and show people where you are and that you stand beside them. Flags are great for brand boosting and for building awareness, loyalty, and trust.

Sustainability

Another aspect of cost-consciousness in advertising is sustainability. You need to choose materials and messaging that communicate your commitment to sustainability while keeping costs down. Custom flags made of eco-friendly, biodegradable, and recycled materials present greener options in comparison to other wasteful forms of advertising, such as putting up paper fliers.

Since the flags themselves are reusable, they impress eco-conscious consumers who might not appreciate single-use ad materials and merchandise.

Ease of Transportation

Custom flags are easy to transport, set up, and take down. They are ideal for traveling thanks to their lightweight materials and collapsible poles and bases. These elements make them easy to handle and stow away.

Do a lot of business on the road? Custom flags as advertising materials are brilliant for displays and as backdrops during demonstrations, talks, and presentations. Their lightness puts less strain on the vehicle you’re using to travel to events, meaning less money spent on gas and vehicle upkeep. It may not sound like much, but it adds up over time!

Practical Tips for Using Custom Flags

Now that you’ve decided to incorporate custom flags into your business marketing, here are a few more ideas about using them to their best effect.

Strategic Placement

Position your flags where they will have the highest impact, such as near entrances, along busy streets, or at event focal points. Think of them as friendly and exciting guideposts, directing customers your way.

Consistent Branding

The design of the flags should align with your brand identity, so use consistent colors, logos, and messaging across all flags. Messages should be readable, so we recommend using clear fonts and not packing too much information and imagery into a small space.

Regular Updates

Flags are durable and do a great job at communicating messages. However, don’t just sit back and rely on the same flags again and again. Update the designs and craft new messages over time to reflect new campaigns, seasonal promotions, big events, and changes in the community.

Multiple Locations

One flag is good; more flags are better! Create and set up several flags across different locations to broaden your reach and enhance brand exposure. Remember to keep your messaging consistent and arrange for each flag to support the others in helping people find your business or respond to your call to action.

Aesthetics

You want your flags to stand out, but make sure they don’t clash with their surroundings. It’s best to set them up in open spaces. At the same time, keep them out of people’s paths while staying in their line of sight. An obstructive flag that interferes with someone’s daily duties or blocks their path puts across a negative connotation, which you don’t want.

Now you know what makes custom flags cost-effective tools for your business! Have inquiries about custom flags and how they can help you? Call us today at 1-800-669-9639. We look forward to speaking with you!